Posts tagged Bonobos

Monkey Business

My buddy Brian’s pants company, Bonobos , got written up in Men’s Vogue. That’s pretty sweet news for him. These are great pants, in case you’re curious.

Great post on the Bonobos blog

I’ve been interviewed for an upcoming article about Bonobos

Here are the questions I was asked and my responses…

1. Describe your first impression after putting on Bonobos pants? Which pair do you prefer?
My first impression was that they looked different on me than any other pants I’ve worn. They felt comfortable and light, and they looked like they had tailored to fit me specifically. I wear my Tequila, Tequilas and my Capertons all the time.

2. Has it been difficult for you to find a comfortable pair in the past. If so, why?
I tended to just wear somewhat clunky trousers, but I hadn’t ever thought of them as uncomfortable until I came across Bonobos. Now a pair of non-Bonobos pants has to clear a much higher bar if I’m going to buy them.

3. What do you like about Bonobos? Where do you wear them? Are you drawn to the company based on any specific philosophy? (Online market?)
It sounds funny, but one of my primary objectives in the past when I got dressed was to NOT be noticed. I didn’t see clothes as a form of self-expression. With these pants, I like that they come in fun colors and that I can expect to get a few comments and questions when I wear them out. I want people to see them, and I like talking about fashion for the first time in my life. I feel like I’m ahead of a coming trend.

4. Style-wise, how do Bonobos compare with pants of your past? Do you associate them with them prior pants?
My other pairs of pants feel really boxy. It’s like the difference between a Volvo and a Porsche.

5. Do you have an athletic build (size?), if so, describe the difference in comfort level between Bonobos and your other brand(s).
Yes and no. I have strong legs (I’m a marathon runner), but I also have a 38 inch waist. These pants are incredibly slimming for me. It’s not uncommon for someone to tell me that I look like I’ve lost weight when I wear them. I also like the idea that people might see the musculature of my legs before they notice the rest of my husky build.

6. Please give me your name, age and occupation.
My name is Alex Bain. I’m 28, and I’m a student at Harvard Business School. Before coming to Boston for grad school, I lived in San Francisco for 5 years.

Great press for Bonobos Pants. These guys deserve it, too. They’ve got a novel product, and their story is enjoyable reading material. Anyone interested in either fashion or entrepreneurship would want to learn about what they’re doing.

Great press for Bonobos Pants. These guys deserve it, too. They’ve got a novel product, and their story is enjoyable reading material. Anyone interested in either fashion or entrepreneurship would want to learn about what they’re doing.

Great shoutout for Bonobos from Thrillist.

Great shoutout for Bonobos from Thrillist.

maryrambin: TWO VERY COOL THINGS I was directed to COOL HUNTER by a friend today.  They have found some pretty amazing stuff.  Like…. These Bonobos trousers “At last…an alternative to jeans for men. NYC companyBonobos has created a range of great-fitting men’s casual trousers that’ll take you from the office to drinks. Available only online, the brand uses lightweight corduroy, stretch corduroy, twill and tigersharks wool - all comfy fabrics that hug the body without suffocating it. And that means across the backside too (if you know what we mean)….so if you’ve got it good, flaunt it.” By Lisa Evans Love the site, love the pants, very cool. Bonobos showed up on Mary Rambin’s blog. I had actually been meaning to shoot her an email about this, but she must be eagle-eyed because she spotted them on her own.

maryrambin:

TWO VERY COOL THINGS

I was directed to COOL HUNTER by a friend today.  They have found some pretty amazing stuff.  Like….

These Bonobos trousers

“At last…an alternative to jeans for men. NYC companyBonobos has created a range of great-fitting men’s casual trousers that’ll take you from the office to drinks. Available only online, the brand uses lightweight corduroy, stretch corduroy, twill and tigersharks wool - all comfy fabrics that hug the body without suffocating it. And that means across the backside too (if you know what we mean)….so if you’ve got it good, flaunt it.” By Lisa Evans

Love the site, love the pants, very cool.

Bonobos showed up on Mary Rambin’s blog. I had actually been meaning to shoot her an email about this, but she must be eagle-eyed because she spotted them on her own.

This is fantastic news. Bonobos shows up in the Obama girl video. Check it out for yourself. Also, I’m back from vacation, and will posts pics soon.

This is fantastic news. Bonobos shows up in the Obama girl video. Check it out for yourself.

Also, I’m back from vacation, and will posts pics soon.

Bonobos Store :: upcoming styles :: brown brothers

Here’s a great new pair of pants from Bonobos, made in honor of the Grinna brothers. Brent is an old fraternity brother of mine.

He and his brother are both smart, athletic, and socially conscious. Brent also just got into HBS, so I’ll be seeing him in Beantown next year. That family is firing on all cylinders.

This also looks like it’s just an excellent pair of pants. I’m getting mine as soon as they’re available.

Andy Dunn is one of the new do-it-yourself-ers. Mr. Dunn is chief executive of Bonobos Pants, an online clothing company that says it makes “pants for real guys,” aimed at men who want well-tailored and fashionable clothes but hate to shop in stores. The company, which the 29-year-old Mr. Dunn launched last fall with a classmate from the Stanford Graduate School of Business, initially didn’t do much to market its wares. “We think advertising is pretty wasteful for a company like ours,” Mr. Dunn said. But for a pants line aimed at Chicago Cubs baseball fans, Bonobos took a chance on Facebook’s new self-service ad system. In less than five minutes, Bonobos created ads that would be seen only by young men in the Chicago area who identified themselves on their Facebook profiles as Cubs fans. With a picture of the “Cubbie blue” pants — named Clarks, after one of the streets surrounding the Cubs’ home of Wrigley Field — and simple ad taglines like “pants for Cubs fans,” the ad was seen more than 250,000 times. Quickly, Bonobos sold out of Clarks, at $120 a pop. Total cost for the ads: about $63. Mr. Dunn said that next time, he may spend thousands of dollars more on the Facebook ads. “It’s so economically compelling that we can’t ignore it,” he said. “This was five minutes of our time, and we sold through these very specific pants that otherwise we’d have a hard time finding our audience.
Bonobos was featured in the WSJ, and it’s a cool story about what you can do with ads in this new tech world.

do you make bonobos for women?

I just noticed the hilarious response to the above question on the Bonobos FAQ page.

Just in time for summer: Bonobos is making shorts!

Just in time for summer: Bonobos is making shorts!

I don’t even know where to start with this. I have to assume that Spaly did this to sell pants. I hope Bonobos grows like crazy, because I’m never going to stop making jokes about this.

I don’t even know where to start with this. I have to assume that Spaly did this to sell pants. I hope Bonobos grows like crazy, because I’m never going to stop making jokes about this.

A Perfect Pair

Great article in Entrepreneur.com about the Bonobos founders. Worth a read.

Great article on Bonobos in the New York Post.

Great article on Bonobos in the New York Post.

juliaallison: HOW AWESOME ARE HIS PANTS?? That would be Andy, the founder of Bonobos.  I’m a big fan of men who have the balls to wear outfits like that. At Ricky Van Veen’s flatmate Stephanie’s birthday party in Watermill last night. I’m jealous of the fact that Andy runs a business where he can attend a fun party on a Saturday night and be marketing his pants at the same time. I’m not sure it’ll be the same if I’m carrying around stuffed animals :-)

juliaallison:

HOW AWESOME ARE HIS PANTS??

That would be Andy, the founder of Bonobos.  I’m a big fan of men who have the balls to wear outfits like that.

At Ricky Van Veen’s flatmate Stephanie’s birthday party in Watermill last night.

I’m jealous of the fact that Andy runs a business where he can attend a fun party on a Saturday night and be marketing his pants at the same time. I’m not sure it’ll be the same if I’m carrying around stuffed animals :-)