Even though this is the 23rd time I’ve won Podcast of the Year, it never gets old.
This was Adam Carolla’s response to winning the Best of 2009 from iTunes.
That’s classic Carolla. He’s doing some really cool stuff in that medium, too. Folks interested in the future of entertainment should read about his plans to build a podcast network.
So far, he’s funded his endeavor through a combination of his severance pay from CBS Radio and “live-read” advertising, where he improvises comedy around a sponsor’s special offer. His live-reads are so enjoyable, fans of his old radio show complained when they were cut from his archives.
He gets between 500K and 1M listeners to his main podcast (last I heard). His return guests often tell him that they’re recognized more from their podcast appearances than from Tonight Show visits. Presumably, this is because engagement is so much higher with a podcast that a smaller audience can still be far more valuable.
